Thursday, January 25, 2007

WOW: Crusade Breaks Records

Blizzard Entertainment announced that World of Warcraft: The Burning Crusade, the first expansion of its massively multiplayer online role-playing game, has broken first-day sales records to become the fastest-selling PC game ever in North America and Europe. The title has sold a total of nearly 2.4 million copies worldwide in its first 24 hours of availability, the company said.

The Burning Crusade was simultaneously released in North America, Europe, Singapore, Thailand and Malaysia on Jan. 16 and in Australia and New Zealand the following day.

Blizzard supplied more than 4 million game boxes to retailers worldwide, and more than 5,000 stores throughout the world had their doors open at midnight to welcome thousands of expectant players.

Day-one sales totals on both continents were similar, with an estimated 1.2 million copies sold on the first day in North America and an estimated 1.1 million copies sold in Europe within the first 24 hours of launch. By the end of the first day of availability on both continents, a total of more than 1.7 million players had already logged in and upgraded World of Warcraft to play The Burning Crusade.

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